Eyeforpharma's 4th annual Sales Force Effectiveness Summit Europe

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Taking place on March 13-15th in Barcelona, the 4th annual Sales Force Effectiveness Summit Europe...

13-15th March 2006, Barcelona

Full agenda now available!

Taking place on March 13-15th in Barcelona, the 4th annual Sales Force Effectiveness Summit Europe, is your chance to hear the latest thinking, strategies and success stories from the biggest names in pharmaceutical sales force effectiveness. Attend and make the partnerships you need to seize the best opportunities in this highly competitive marketplace.

The Speakers

Hear from the leading pharmaceutical companies on how they are increasing their sales force effectiveness and how you can do the same! This year the Summit boasts over 50 speakers representing the leading pharmaceutical companies including:

Michael Del Priore, VP & Global Head of Sales & Marketing Informatics, Roche
Larry Levine, Manager, Global Sales and Marketing Capabilities, Eli Lilly
Christoph Geueke, Head of SFE Europe and Japan, Bayer
Ed Nathan, Senior Director Learning & Performance Group EMEA, Wyeth
Ramkumar Moorthy, Senior Director, Incentive Compensation and Field Performance Metrics, Sanofi-Aventis
Marie Moussavou, Head of Sales Analysis and Strategy, Janssen-Cilag
Pierre Morgon, VP of Hospital Operations, Bristol-Myers Squibb
Martin Armstrong, Head of Global Sales and Marketing Operations, Novartis
Miroslaw Lubecki, Sales Director, Astellas, Poland Bart Vannieuwenhuyse, Executive Director, Janssen-Cilag
Nick Edwards, Head of Sales, Roche, UK
Nikki Harman, Sales Academy Manager, Janssen-Cilag, UK
Willem Van Vugt, Business Unit Director, Abbott, Netherlands
Paul Kusters, SFE Manager Europe, UCB
Lorna Passmore, Director Business Analytics & New Product Planning, Schering-Plough
Ivan Blanarik, Head of Marketing and Sales, Boehringer - Ingelheim
Saila Roitto, Sales and Marketing Effectiveness Manager, Leo Pharma, Denmark
Volker Lauterbach, Business Manager Sales Excellence, Bayer, Germany
Lal Ashby, Commercial Director, Serono, UK
Sabine Stadie, Senior Project Manager Sales and Marketing Effectiveness, Novo Nordisk
Neil West, Sales Director for Southern Eastern Europe, Organon
Maritta Sauer, Head of Business Intelligence, Orion
Pierre-Louis Moulard, Sales Director, Astellas
Eric Nordkamp, Businesss Unit Director, Lilly, Germany
Jean-Yves Brault, SFE Director, Fournier Pharma, France
Nev Skelton, Group Vice President, Sales Force Effectiveness, IMS
Hywal Evans, President, Innovex Europe
Greg Ernest, Principal, ZS Associates
Erik-Jan Scholten, Managing Director, medeconnect, a division of Doctors.net.uk
Fonny Schenck, Executive Director CRM, Janssen-Cilag
Mario Mauri, VP Europe, Dendrite
Morten Hjelmso, Managing Director, Agnitio
Emiliano Gummati, Marketing Director Europe, Dendrite

Agenda Highlights

18 GROUNDBREAKING PHARMA CASE STUDIES
Come and hear the inside story: 16 fascinating case studies where you’ll learn what’s working – and what’s not – in SFE across Europe. Knowledge and hard facts, presented and analysed by some of pharma’s biggest names, available only at the Summit. Take away proven SFE success strategies and best practice policies that you can implement straight away.
19 INTERACTIVE ROUNDTABLES
Choose from a wider selection of hot topics, and join your pharma industry peers to thrash out the issues vital to your business. You’ll drill down into the business-critical issues that matter most.
MORE NETWORKING OPPORTUNITIES
With even more scope to take advantage of the increased exhibition space, networking rooms, closed-door sessions, workshops, roundtables and brilliant social events, there’s ample time to mix business with pleasure and network with 500 of your peers.
4 UNIQUE PANEL SESSIONS
You’ll learn from the combined expertise of the highest calibre speakers in the industry, and be able to have your own say in a series of lively panel sessions and debates. Plus back by popular demand and extended and enhanced for 2006, the Doctors Panel – giving you the opportunity to find out what your customers think of your strategies!
SPEED-NETWORKING – NEW FOR 2006
Time is of the essence, which is why we’ve introduced a structured speednetworking facility. Come and enjoy! We think you’ll agree it’s a powerfully effective way to establish genuine new contacts in the shortest time.
6 COUNTRY-SPECIFIC SESSIONS
You’ll benefit from the widest range of international speakers, discussing detailed strategies for individual European territories. And new for 2006, we’ve introduced 5 country-specific roundtables to focus on the optimum strategies for your own region.
8 IN-DEPTH WORKSHOPS
With a pick-and-mix selection of hot-topic Workshops to choose from, these learning seminars provide unique expert analysis with the emphasis on take-home solutions and blueprints, making sure your team gains the latest strategies for success.
CLOSED DISCUSSION FORUMS
Take advantage of unparalleled networking opportunities in closed discussion forums for senior directors. You’ll be able to work together and learn from others at these confidential discussions with your peers, off the record and behind closed doors.
DISCOUNTED ACCESS TO MOBILE & WIRELESS SALES STRATEGIES CONGRESS
Benefit from the presentations and panel sessions discussing mobile and wireless strategies and technologies for pharma for optimising sales force effectiveness. The only event, with 2 conferences in one! Save €1295!
EXHIBITION
We’ll make sure you have plenty of time to tour the Free Expo that accompanies the Summit. More than 40 world class vendors are eager to meet you – and show you their latest products and services. It’s an opportunity to road test brand new technologies... open your mind to fresh solutions... make useful new contacts.... and perhaps even negotiate special prices!

Key topics under discussion include:

REINVENT YOUR SALES FORCE MODEL: Optimise customer access and grow customer influence through innovative sales models that revolutionize your sizing and deployment strategy for instant profits
MAXIMISE Rx SALES THROUGH PROVEN RESOURCE ALLOCATION STRATEGIES: Cost effective methods you can use to target core customers through a multi-channel approach and increase customer reach
ASSESS SALES COMPETENCIES REP-BY-REP: Find out how you can devise, adapt and develop your training and development schemes to improve the power of each and every sales call
EXECUTE LUCRATIVE PERFORMANCE MANAGEMENT TECHNIQUES: How to implement high impact measurement techniques that will guarantee your field force achieves industry-best standards of productivity and smashes sales targets
IDENTIFY KPI’S FOR HIGH IMPACT INCENTIVE SCHEMES that align with your SFE strategy: Implement the latest reward schemes that are guaranteed to increase rep motivation and sales performance based on individual skills and competencies
INCREASE REP VALUE THROUGH A CUSTOMER-CENTRIC SALES STRATEGY: Position your reps as product educators to strengthen doctor - rep relationships, build long term trust and command greater share of voice in their territories

Photos from the 2005 sales force effectiveness summit….

Martin Armstrong, Marketing Director, Novartis, addresses the 450-person audience in Paris

The keynote speech from Vincent Lawton, Managing Director of Merck, Sharpe & Dohme

The main conference gets underway at the Sales Force Effectiveness USA event, held in May 2005

Delegates are keen to find out about latest solutions from industry suppliers during the exhibition

Networking opportunities take place at coffee breaks, exhibitions, workshops, roundtables and evening parties

To keep informed of developments on our March 2006 conference, please send an email to info@eyeforpharma.com.

For more information about the 2006 conference please download the latest programme at www.eyeforpharma.com/sales2006.